Communicating health. Medical outreach efforts in the media

Authors

  • Lucía Sapiña University of Valencia (Spain).

DOI:

https://doi.org/10.7203/metode.6.21101

Abstract

Good communication is fundamental in the promotion and maintenance of individual and collective health. Despite the vast amount of information we can currently access, misconceptions still persist in fundamental topics such as vaccination or the prevention and treatment of certain serious or chronic diseases such as cancer or AIDS. People have to make decisions concerning their health, and must be informed rigorously and sincerely to that end. However, this task is not simple. It is essential to understand how the different communicative processes work and reflect on the role of the media in this field.

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Author Biography

Lucía Sapiña, University of Valencia (Spain).

Journalism graduate from the Autonomous University of Barcelona (Spain). She has a Master’s Degree in History of Science and Scientific Communication from the University of Valencia (Spain). She is a member of the Two Cultures Observatory, a multidisciplinary research group of the University of Valencia that analyses the relationship between journalism and science. Her current research focuses on cancer communication, both in the press and in social networks.

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Published

2021-06-17

How to Cite

Sapiña, L. (2021). Communicating health. Medical outreach efforts in the media. Metode Science Studies Journal, (6), 190–191. https://doi.org/10.7203/metode.6.21101
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Issue

Science grid: The public understanding of science (2016)

Section

Communicating health. Medical outreach efforts in the media

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