Science, its publics and new media: Reflecting on the present and future of science communication

Authors

  • Dominique Brossard University of Wisconsin-Madison (USA).

DOI:

https://doi.org/10.7203/metode.80.3123

Keywords:

Science and social media, science communication, online communication, public understanding of science

Abstract

Scientific journalism faces the challenge of adapting not only to new formats but also to new information exchange dynamics. New online platforms, making it easier to access and produce scientific content, are forcing science publics to evolve. The online environment has turned into science communication reality, and both scientists and communicators must adapt to it. This paper discusses these changes and their implications for science journalism and an informed citizenry.

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Author Biography

Dominique Brossard, University of Wisconsin-Madison (USA).

Professor and chair at the Department of Life Sciences Communication. University of Wisconsin-Madison (USA).

References

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Published

2014-06-01

How to Cite

Brossard, D. (2014). Science, its publics and new media: Reflecting on the present and future of science communication. Metode Science Studies Journal, (4), 193–197. https://doi.org/10.7203/metode.80.3123
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Issue

The spirit of science (2014)

Section

The science of the press: Trends and challenges for popular science journalism

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