Zenda, representación, cambio cultural, nuevos valores, crítica, blogs, escritores, mundo editorial, (más allá de la) posmodernidad

Abstract

This paper aims to analyze the reception of Zenda: Autores, libros y cía. (on-line literary website founded in April 2016 by a group of Spanish writers) among the internet users, not in order to place it in relation to the cultural journalism, but rather to identify possible types of representation from a cultural change perspective. In this sense, we will apply recent Anglo-Saxon theories that point to the surpassing of postmodernity. Using the analysis of recent cultural and socioeconomic phenomena, the mechanisms of the publishing world and the survey made among the internet-users, we will identify three possible representations of Zenda: a postmodern one defined by heterogeneity and antielitism, the second one inspired by the positive and humanistic values of the new episteme that seeks to suppress the mediation in order to gain a closer access to things (authenticity, independence, accessibility, hospitality) and, finally, a representation based on the simulacra of these values, assimilated and denaturalized by the capitalism logic that is still reigning.