Book trailer in the promotion of the story

Abstract

The “book-trailer” is being established in the field of Children’s and Young Adults Literature, especially in the case of the picture book and the illustrated book, as an instrument of promotion of the book through narrative resources worth studying as far as readers formation is concerned. The objectives of this research are the following: Isolate and establish in what circumstances this resource was introduced in the field of Children’s and Young Adults Literature. Define the narratological features of the “book-trailer” depending on the target reader. Analyze the basic structure of the “book-trailer”. Establish a typology of “books-trailers” according to the categories inferred from the analysis of the given corpus. Analyze the possibilities of the “book-trailer” as a strategy to promote books or reading. The theoretical framework of this research proposal rests upon three essential elements: reception aesthetics theories and literary pragmatics, speech analysis models and the premise of the transactional theory.